Regardless of the industry you are marketing to, it pays to understand your target market. Larger companies perform market research on a consistent basis using either internal resources, market research firms or both. Marketing the wrong solution to the wrong audience spells disaster for sales.
Over the past year or so, we have noticed it has become increasingly difficult to connect with contacts at insurers. There are plenty of companies that will accept an inbound call, but at the right time. If you happen to have a product or solution the insurer is searching for at that specific time, your timing is perfect. Unfortunately that's not the case the vast majority of the time and knowing when to make that outbound call is key.