3 Reasons You May Be Missing Sales Opportunities

By David Bourque on Apr 21, 2017 1:16:23 PM

The only thing worse than losing a deal is missing one altogether, especially one where you had a high probably of winning.

You’ve heard the old saying that “90% of selling is showing up.” This was true 20 years ago and still holds true today. The difference is that “showing up” early in the insurance buying cycle means showing up online.

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10 Signs Your Marketing Automation System is Underutilized

By David Bourque on Mar 29, 2017 1:50:38 PM

If your company has invested in a marketing automation system, chances are it’s not being used to its maximum potential. Many businesses claim that marketing automation isn't working for them.  In either case, their system becomes a very expensive CRM or email marketing platform.

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The 2016 State of Inbound Marketing

By David Bourque on Feb 7, 2017 10:05:06 AM

HubSpot recently published it's annual inbound marketing report "The 2016 State of Inbound". The report is compiled from a survey of 4,500 marketing and sales professionals to understand how inbound marketing and sales is evolving.

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