One point of contention for organizations considering investing in the HubSpot Marketing Hub™ has been resolved: the tiered pricing structure based on the number of contacts. Unlike other marketing automation platforms, HubSpot does not charge per user, but they charge for the number of contacts, and that can get expensive quickly.
If your company has invested in the HubSpot Marketing Hub™ marketing automation system, chances are it’s not being used to its maximum potential. Many businesses claim that marketing automation isn't working for them. In either case, their system becomes a very expensive CRM or email marketing platform.
The only thing worse than losing a deal is missing one altogether, especially one where you had a high probably of winning.
You’ve heard the old saying that “90% of selling is showing up.” This was true 20 years ago and still holds true today. The difference is that “showing up” early in the insurance buying cycle means showing up online.