HubSpot’s Introduction to Marketing Contacts: Pay for the Contacts You Market To

By David Bourque on Feb 3, 2021 2:05:06 PM

One point of contention for organizations considering investing in the HubSpot Marketing Hub™ has been resolved: the tiered pricing structure based on the number of contacts. Unlike other marketing automation platforms, HubSpot does not charge per user, but they charge for the number of contacts, and that can get expensive quickly.

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How Does Your Sales Pipeline Look for 2021?

By David Bourque on Dec 9, 2020 3:11:00 PM

The COVID-19 pandemic has cut into the sales pipeline for many InsurTech organizations, but the pressure will still be on to finish the year strong. Although the insurance industry and just about everyone else has taken a hit in 2020, insurers continue to invest in technologies and services to maintain and grow their businesses. With that in mind, how does your sales pipeline look for 2021?

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Knowing When to Make That Outbound Call

By David Bourque on May 8, 2020 9:14:27 AM


One of the most common questions we are asked by our clients is:  "When is the best time for our sales staff to make that outbound call?" There are many opinions in this area ranging from:

"We require all of our salespeople to make 30 outbound calls per day"

To:

"We don't want to bother anyone, so we rarely follow-up with an outbound call."

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Don't Call Us, We'll Call You - Understanding the Insurance Buying Cycle

By David Bourque on Feb 5, 2020 4:53:00 PM

Over the past year or so, we have noticed it has become increasingly difficult to connect with contacts at insurers. There are plenty of companies that will accept an inbound call, but at the right time.  If you happen to have a product or solution the insurer is searching for at that specific time, your timing is perfect.  Unfortunately that's not the case the vast majority of the time and knowing when to make that outbound call is key.

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