A major issue that organizations faced when considering investing in the HubSpot Marketing Hub™ has finally been resolved. Based on the number of contacts, the previous tiered pricing structure has been replaced with a more cost-effective and flexible system. Unlike other marketing automation platforms:
HubSpot no longer charges per user but instead based on the contacts you want to market to!
This change is a significant relief for businesses, as the cost of maintaining a large contact database can quickly become expensive.
Background - More is Better
When we meet someone at a trade show, whether it's face-to-face or through a virtual platform like Zoom, it's only natural to want to add them to our CRM. After all, we all tend to collect more contacts than we anticipate.
In our CRM, we like to keep a historical view of contacts as they move from one company to another.
We understand the importance of preserving the historical information of our contacts, even if their email addresses are no longer valid. By keeping this data intact, we prevent the risk of mistakenly re-adding the same contact with the same invalid email address in the future.
Imagine this scenario: You come across a contact with an invalid email address today, but as time goes by, you completely forget about it. Now, picture this: What if you could keep that contact's information in your database to prevent accidentally adding them back in the future but only pay for the contacts you actually want to market to? Wouldn't that be incredible?
This is now a reality with the new changes in HubSpot's pricing structure. You can have as many contacts as you want in your HubSpot database but only pay for the ones you choose to target with your marketing efforts. It's a game-changer for businesses seeking a more cost-effective and flexible solution.
Having the ability to store an endless number of contacts is our desired practice and works fine in HubSpot’s CRM, where you can have unlimited contacts. The issue is when you use HubSpot’s Sales Hub CRM along with their Marketing Hub. As our contact database grows, so does the cost of keeping this information in HubSpot.
There are many contacts in our database that we have no intention of marketing to, but we still want to keep that information. This has also been a huge point of contention for our customers and us.
The "Work-around"
Our customers frequently express the desire to have all their contacts in a single CRM and marketing automation platform. However, HubSpot's previous pricing structure often made this financially unfeasible. It didn't make sense to pay for contacts that couldn't or wouldn't be marketed to.
In order to minimize the number of contacts, many customers have resorted to creating a separate list of contacts outside of HubSpot Marketing Hub™. They are also compelled to delete contacts that have bounced or are not intended to receive marketing material but still want to maintain their information (such as job applicants on their website). This contradicts HubSpot's focus on productivity and efficiency.
A Better Pricing Structure
From October 2020 onwards, HubSpot has revolutionized its pricing structure, simplifying the process for us. This exciting development introduces Marketing Contacts, offering a range of benefits such as:
- You only pay for the contacts you want to market to using email or ads
- You decide on the number of marketing contacts you want to focus on at any given time
- At no cost, HubSpot now allows you to store up to 1 million contacts in your HubSpot CRM
Marketing Contacts introduces a groundbreaking pricing structure for HubSpot Marketing Hub that offers cost-effectiveness and affordability and allows you to focus solely on the contacts you want to engage with in your marketing campaigns.
We recently worked with a client who manages a whopping 30,000 contacts in their Salesforce Enterprise CRM. They had been eyeing HubSpot Marketing Hub™ for some time now, but the previous pricing structure was a major concern.
With the implementation of Marketing Contacts, our client can fully embrace HubSpot Marketing Hub and enjoy its wide range of benefits after struggling with a less robust marketing automation platform.
Conclusion
We are ecstatic that HubSpot values the feedback from its partners and has taken action to address our concerns. They understand that not all contacts hold the same value, and it only makes sense that we should not be billed as if they do.
If you are considering HubSpot Marketing Hub™, HubSpot has mapped it out for you and clearly explains the difference between the contact plans.
If you already have HubSpot, you can convert to Marketing Contacts or remain with your current pricing model. Check out their Knowledge Base article laying it all out for you.
If you’re an existing HubSpot customer, we can help you determine if changing to the new HubSpot Marketing Contacts license makes sense for your organization.
Schedule a HubSpot Services Consultation to learn more.
